Making Cents of It All
Podcast that makes sense of the things people do to make cents...
Making Cents of It All with Jesse Stakes gives the spotlight to the small businesses that make America run. We look to share the "why" behind why people choose what they do professionally and showcase their expertise in their chosen profession for the benefit of our audience.
We also dive into the services that support those small businesses and provide information on the technology and services that allow them to do what they do each and every day effectively and more efficiently.
Making Cents of It All with Jesse Stakes looks to help businesses succeed financially and give them the spotlight while doing so!
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Making Cents of It All
The Business Behind the 2026 U.S. Open
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This week on Making Cents of It All with Jesse Stakes, the Tin Cup Club joins me to break down one of the biggest economic engines in sports — the U.S. Open.
We dig into:
• How the USGA generates millions through TV rights, sponsorships, and hospitality
• The real economic impact on host cities — jobs, tourism, infrastructure, and local business
• What volunteers actually receive (and why they still line up to help)
• Course setup, fan experience innovations, and the storylines shaping 2026
It’s golf, business, community, and strategy all in one conversation.
If you love the game — or the economics behind major events — this one’s for you.
