Making Cents of It All
Podcast that makes sense of the things people do to make cents...
Making Cents of It All with Jesse Stakes gives the spotlight to the small businesses that make America run. We look to share the "why" behind why people choose what they do professionally and showcase their expertise in their chosen profession for the benefit of our audience.
We also dive into the services that support those small businesses and provide information on the technology and services that allow them to do what they do each and every day effectively and more efficiently.
Making Cents of It All with Jesse Stakes looks to help businesses succeed financially and give them the spotlight while doing so!
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Making Cents of It All
3 Eyes of the Business Owner - The Perspectives Needed to Run and Grow your Business
In our season opener, I am pleased to bring back Scott Coble to dive a little deeper into more detailed topics that he works with and coaches his clients on each and every day to help make them more successful in their businesses and chosen professions.
Scott joins the show to discuss the powerful framework often referred to as the “Three Eyes of the Business Owner”. These “eyes” represent the three distinct roles or perspectives every business owner must balance to build a scalable, sustainable company:
👁️ 1. The Technician’s Eye
- Focus: Doing the work.
- Mindset: “If you want it done right, do it yourself.”
- Strengths: Deep expertise, hands-on execution, attention to detail.
- Risks: Gets stuck in the business, overwhelmed by daily tasks, struggles to delegate.
This is where most entrepreneurs start—doing what they’re good at. But staying here too long creates bottlenecks and burnout.
👁️ 2. The Manager’s Eye
- Focus: Organizing the work.
- Mindset: “Let’s create systems and processes.”
- Strengths: Planning, structure, consistency, team coordination.
- Risks: Can become overly focused on control, resistant to change, slow to innovate.
The Manager builds the scaffolding that keeps the business running smoothly. Without this eye, chaos reigns.
👁️ 3. The Entrepreneur’s Eye
- Focus: Vision and growth.
- Mindset: “What’s next? How do we scale?”
- Strengths: Innovation, strategy, market awareness, risk-taking.
- Risks: May neglect operations, chase too many ideas, lose focus.
This is the eye that sees the future and drives transformation. It’s essential for breaking out of survival mode and building something enduring.
The central message is that most small business owners over-rely on the Technician, which traps them in reactive cycles. To truly grow, you must consciously shift between these three roles, building systems that allow you to work on the business—not just in it
