Making Cents of It All

Jeremy Bower - Avoiding Tariffs, Sourcing Local Products, and Reducing COGS - Oh My!

Jesse Stakes Season 3 Episode 108

Founder and CEO of GIVR Packaging, Jeremy Bower, joins the show to talk about how he and his company are helping their customers avoid potential tariffs, reduce their overall cost of goods sold, and source local, made in the USA products while improving their impact on the environment.  

GIVR Packaging specializes in sustainable, custom packaging solutions for businesses, particularly in the consumer-packaged goods (CPG) and beverage industries. They offer a range of packaging options, including:

  • Custom Inserts: Protective corrugated and folding carton inserts for direct-to-consumer shipping.
  • Shippable Mailers: Designed for shipping without an outer shell.
  • Retail Ready Packaging: Shelf displays and master cases for retail environments.
  • Boutique Beverage Solutions: Custom packaging for beverage brands, including various can sizes and case counts.
  • POP Displays: Point-of-purchase retail displays and case stacks.

Givr Packaging also emphasizes sustainability, committing to 20x fiber replacement for every box they produce. Their structural engineers work with businesses to create innovative and protective designs that enhance branding while ensuring product safety.

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Jesse Stakes: Hey, everybody! Welcome to making sense of it all with Jesse Stakes! I am very pleased to bring you Jeremy Bauer, with giver packaging today, Jeremy. Thank you so much for joining me.

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Jeremy - Office: Yeah, thanks for having me.

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Jesse Stakes: So before we jump into our conversation, please tell my audience about giver packaging. What do you guys do.

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Jeremy - Office: Yeah, giver packaging is a packaging company that is

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Jeremy - Office: was founded on the idea that there are ways to buy the products that you need the packaging products and to have a net positive impact on the planet.

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Jeremy - Office: So we started out in 2,018, after I had spent at that point you know, 15 or 16 years in the box industry.

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Jeremy - Office: and we had this sort of

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Jeremy - Office: space where? Because I came from, I was an engineer on the paper mill side, started in the tree stands and or started in the forest and came all the way through the paper mills. So I knew that there was margin to do some some good.

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Jesse Stakes: Right.

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Jeremy - Office: And so yeah, that we we want to provide the packaging products corrugated and folding Carton to companies that already need it with the added benefit that we are doing good for the planet and they are not going to pay for it. It's a cost neutral thing for them.

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Jesse Stakes: I was. Gonna say, a tree stand is probably a different activity.

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Jeremy - Office: Yeah, you know. So I say, that there's you know, timber stands are are what we call like, you know.

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Jeremy - Office: tree state trees that are going to be

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Jeremy - Office: farmed. Basically I get, I always get that confused with with free stand, because just hunting. But.

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Jesse Stakes: Yeah, yeah, more more fun, more fun, sometimes than work.

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Jeremy - Office: For sure, for sure.

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Jesse Stakes: I, I pulled up your website where we're talking. And you guys really do some cool stuff, too, as far as customized packaging for your for your clients like really like helping them brand their stuff like not just not just packaging it and shipping it, but actually giving them that you know their customer, a really unique feel when they're when they receive what they're what they're getting to that end. User.

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Jeremy - Office: Yeah, we try to take the entire life cycle of a customer's product

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Jeremy - Office: into account. When we're designing this stuff, we have positioned ourselves to provide all of the support that a customer needs when they are in their idea through

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Jeremy - Office: exit. So they come to us, and they say we have this thing we want to ship direct, to consumer into retail. They are not going to have to change packaging suppliers from that point until they sell to unilever, or whoever else so we positioned ourselves to be the cradle of their

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Jeremy - Office: packaging need from before the product into exists, until after they sell it to somebody else.

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Jesse Stakes: Yeah, no, I think it's fantastic. And when I put the video of this conversation, or at least snippets up like on Youtube, people will be able to see some of the samples behind you. And it's really unique. It's not just. It's not just, you know, your standard

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Jesse Stakes: brown box or things that are, you know, as far as what you're getting when you when you get an Amazon package or anything, it's stuff that's really like. It creates a unique feel to somebody's product. It's probably something, you know. It makes me laugh sometimes, but it's something that people actually keep. It's not even something that somebody would chuck and throw away.

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Jeremy - Office: That's 1 of the things that's actually one of the most common things brands that come to us say they say we don't want somebody to get the box and to throw it away, that we wanted them to pause and think. Maybe I should keep this box so.

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Jesse Stakes: 100%.

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Jeremy - Office: Interesting that you bring that up.

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Jesse Stakes: Now I've got some. It's some some unique brands in the golf industry where they'll sell head covers, or they'll sell different kinds of soft goods, but they really are trying to elevate that experience of the customer to not just feel like they're getting a head cover to throw in their Golf Club, but they want it to feel special. They want it to feel like something that you know, from from the minute that they see that package to the to, you know, like you said they want to.

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Jesse Stakes: They don't want people to throw it away. They want people to think about it. And like, should I keep this? Is it something special? And I think that's it's really cool.

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Jeremy - Office: Data shows that if the packaging comes customized and is branded nicely, the perceived value of the product inside can be up to 35% higher. So the same product shipped in a brown box. A way to think about this is, it will be perceived, as lower value than the same product, shipped in a branded box.

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Jesse Stakes: No, I think that's I thank you for sharing that, because to me that that you know, even without knowing that Stat.

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Jesse Stakes: when somebody hears that they know it to be true.

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Jeremy - Office: It's intuitive, right? It just makes sense.

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Jesse Stakes: Yes, 100%. So I know we had. The original reason why we set this conversation up was to really talk about some of the effects of the tariffs that have come through here in 2025.

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Jesse Stakes: Talking about how to control your cost of goods sold. So I appreciate you guys, you know, being willing to talk about this and and kind of share with our general audience, because I think that there's a lot of information or misinformation that's out in the public right now, and people aren't really getting information from a quality source. They're getting it from media sources. They're getting it from a Cnn or a Fox news or an Msnbc. Or somebody who they have it. They have a vested interest in keeping your eyeballs hooked to whatever you're listening to.

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Jesse Stakes: and it's not necessarily to help you make intelligent decisions as a business owner.

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Jeremy - Office: Yeah. And candidly,

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Jeremy - Office: it's it's tough, because even even myself, for you know, a few years before this, I always thought like, we're not going to compete with China, we just if someone says they're in China, we're just not going to quote it because we don't think we can be competitive. But then, when the terrorist stuff actually

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Jeremy - Office: probably in the second quarter, 2024, we had a few customers who were sort of

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Jeremy - Office: trying to onshore, and they come to us, and they'd say, You know, hey, we're looking to bring this stuff close and onshore it.

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Jeremy - Office: What can you do? Here's the price. Here's the quantity. Here's the quality that we need. What can you do?

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Jeremy - Office: And I was like, you know, I'm gonna try this. But I I don't think we're gonna be competitive. And we were honestly, we were

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Jeremy - Office: shipped to the same building from one of our plants that we have. We're operating now out of almost 50 plants across the Us.

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Jeremy - Office: shipped from one of our plants to their location. I think it was only 2 or 3 cents, so it was like the difference between 84 cents and 87 cents a piece landed from China or the Us. The difference is from us. It's a 2 and a half week lead time. You can call us, you know, we're operating on normal business hours. We speak the same language. That's a much easier transaction.

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Jeremy - Office: and you can manage the quality yourself. You can come, watch it be made if you want. So that really kind of

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Jeremy - Office: turned my mind on to say like, maybe we should explore this a little more, because, you know, China has not stayed as cheap as it was 10 years ago.

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Jesse Stakes: Right.

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Jeremy - Office: Their wages are going up, their costs are going up. And so over time that perception is kind of

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Jeremy - Office: ruled. The narrative, when in reality, it's actually not the case. And to date now we've had

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Jeremy - Office: customers, small and huge come to us and say, Hey, we're looking to onshore this, and consistently we are competitive on costs which

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Jeremy - Office: still surprises me, even though I know it's true. You know we'll supply a quote, and they'll say, Oh, you're within 2 cents of what we're paying from China. So it's, you know, we're trying to reshape the narrative with data.

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Jesse Stakes: So in theory, then, I guess, like with, if these proposed tariffs take place. If you know, if all of this is implemented, then it really makes you like, not just cost competitive, but but it truly an advantage, a cost advantage over your competition, that is, in China or in Asia. And so, you know, the the perceived

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Jesse Stakes: the perceived value of outsourcing to Asia doesn't really exist now, but it really doesn't exist. If we start to see that increased, that increased tariff.

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Jeremy - Office: Yeah, we have.

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Jeremy - Office: I won't say their name, but they they are branded as the largest con, the largest producer of luxury goods in the world.

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Jesse Stakes: Okay.

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Jeremy - Office: Came to us and said, Hey, you know, we wanna increase our business with you. We want to do more work. We have 50 luxury brands that we need to onshore packaging for, because the effective rate of tariffs on us is 125%. Now.

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Jesse Stakes: Wow!

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Jeremy - Office: So we we did some math, and you know, we're saving them. I think 15 to 25%.

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Jesse Stakes: That's fantastic.

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Jeremy - Office: And so yeah, it's it's honestly, it's it's shocking to me.

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Jeremy - Office: I wish I had started looking at this more seriously 5 years ago. As because China's gotten more expensive. As I said, so it's it's not only a feeling anymore. We have

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Jeremy - Office: significant data across the supply chain

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Jeremy - Office: across all of the products that we make. That says America is back. You know, we're we're competitive again where we weren't before.

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Jesse Stakes: So just numbers wise, and you don't have to go into like real dollars and cents. But just percentage wise. Since this conversation about tariffs has started. And since you've started to see people, maybe saying, Okay, we got to figure this out. We got to figure out, you know, we got to find we got to find sources here in the United States. How much has it impacted your business.

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Jeremy - Office: Our business is up as of yesterday, 38% year over year. I'll say that.

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Jesse Stakes: Fantastic congratulations.

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Jesse Stakes: Thank you. Yeah, it's it's been fun, has it? Has it?

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Jeremy - Office: That's just.

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Jesse Stakes: Has it changed the way that you've had to run as a business like? Are you having to? Instead of going to say, like from a example like a 5 day work week. Are you guys having to operate? 24, 7, or was that something you were already doing? And then also from a material standpoint. Are you having a more difficult time sourcing all the materials that you need to create the packaging.

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Jeremy - Office: Yeah, it's a great question. So we haven't changed anything from a staffing perspective yet, although we have. We're bringing on some horsepower. In fact, we have a candidate landing December, or I'm sorry. December. Yeah, I'm already closing out the year. June June 10.th We have a a really pop in candidate coming into our design department to help with some of the release some of the pressure on structural design. That would be the only real pivotal change that we're making

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Jeremy - Office: in response to the business. Raw materials. Everything we make is sourced domestically. So the American supply chain for paper and packaging is pretty robust. There's a lot of

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Jeremy - Office: a lot of supply here, domestically. So we really haven't had any issues. There's 1 material type that is

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Jeremy - Office: imported from Finland. That's very common in the Us. And I haven't seen any cost increases on that. It makes up a relatively small percentage of what we do. But that would be the only thing that's even susceptible to to import tariffs. Everything else is domestic supply chain.

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Jesse Stakes: That's fantastic. And are you guys seeing a cost increase on those supplies? Or is it staying fairly.

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Jeremy - Office: This is, we could do an entirely different episode on this, on the dynamics of price versus supply and demand of

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Jeremy - Office: of

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Jeremy - Office: paper in the Us. So there was a price increase in April, on, on paper, on liner, board and medium

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Jeremy - Office: but so far, year over year shipments have been down for the industry 2%. So

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Jeremy - Office: I think that

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Jeremy - Office: the paper price is soft right now on contract. You're gonna pay what you pay. But off contract spot buys. I think you're gonna see discounts on that. So you know, we negotiated the April increase.

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Jeremy - Office: But we're already seeing softness on new projects and new new material costs. So I.

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Jesse Stakes: The answer to your question is, depends on who you ask.

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Jesse Stakes: and I think that the nice part is we're having a conversation about it.

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Jeremy - Office: Sure. Yeah.

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Jesse Stakes: People are going to hear, because I think again.

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Jesse Stakes: people are hearing nothing. But you know everything's going up everything, you know. Everything's worse. Everything's bad, and it's and I do believe that you know it's it's a

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Jesse Stakes: it's the marketing people's responsibility to keep your eyeballs attuned to whatever they want you to watch, but it's but it's your responsibility as a consumer or as a business owner, to seek out more and better information, so that you understand the truth of what's going on. So I think this is fantastic, because I think it's because I've heard a lot of people kind of with that, with that fear of the you know doom and gloom, or what's going on saying. Maybe I need to find alternatives. Maybe I need to start pivoting from what I'm doing, and

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Jesse Stakes: it might not necessarily be the case, especially when you're talking about. Like, as we just said in the very beginning of this conversation, when you have

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Jesse Stakes: your branding at stake, when you have something that creates a much higher perceived value to your brand.

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Jesse Stakes: That's not where you want to cut corners. That's where you want to lean into it. And to me it's an investment, because that's driving not only the value of your product, but also your price. Point for your own product.

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Jeremy - Office: Yeah, yeah, I mean, we always tell people cust, our quotes are free. Right?

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Jeremy - Office: So you never know what you're paying until somebody else is willing to do it for a different price. We're. We are very competitive across the entire gamut of products that we offer.

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Jeremy - Office: So if if there's anyone listening that's like, I wonder how competitive my box prices are, whether it's brown or graphics, or whatever anywhere in the Us. Reach out because we'll we'll give you a quote. We'll say here's what we would do it for delivered to your destination. You might be surprised, you know.

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Jesse Stakes: Yeah, no doubt. No doubt. So let's and the other thing we wanted to talk about was kind of that cost of goods sold piece of this whole thing like where people are trying to control their costs. People are, you know, looking at sourcing things inside. For for an example, I know we were talking before we before we started this, podcast I've got a client who who uses a lot of plastics. And so it's like when they're looking at the cost of their plastics. Those things are starting to go up. They're starting to see a you know, as far as from their

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Jesse Stakes: from, you know on their raw materials. They're starting to see maybe a 2530% increase on the cost of their plastics. And it isn't necessarily, it truly is that supply and demand because they've got so many people that are looking to onshore production of some of these things that it's just a simple. Who's, you know, if you're willing to pay for it, we have it for you, but you know cost is going up because we have a higher demand. Are you seeing any of that, or you know you're the expert here because you're dealing with it every single day.

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Jeremy - Office: Yeah, we, you know.

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Jeremy - Office: there's pressure on brands top to bottom, right? There's inflationary pressure from domestic whatever you know, labor, all sorts of other costs.

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Jeremy - Office: And then there's

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Jeremy - Office: the cost of their material that's maybe not being made domestically. And so what we try to do is we don't. We? Don't

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Jeremy - Office: I say this? We don't care about our brands. We worry about them like we are not just concerned. We're desperately interested in their success. So we try to look at everything we have control over, even if it means referring them to somebody else that makes another part of their packaging or product so that they can lower their cogs that way. But yeah, we're seeing

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Jeremy - Office: the effects of a lot of increases, for whatever reason, you know, tin plastic, as you mentioned, raw materials for foods,

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Jeremy - Office: raw materials for for other packaging ingredients like glass, aluminum, all of those things, and we take that as an opportunity to say, Okay, what can we do for our brands?

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Jeremy - Office: to help ease that pain? It will, in fact, just yesterday we went to a customer and said, Hey, you didn't ask for this, but we noticed that

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Jeremy - Office: this box is a little bit bigger than it needs to be. So here is what we designed. It's it's 47% reduction in costs on this material. It's faster to put together. The printing can be the same. So you didn't ask us for it, but we just noticed that there's some. There's some low hanging fruit. Here.

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Jeremy - Office: take it, put it wherever you want, but we just wanted to give you that

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Jeremy - Office: perspective. And here's the drawings. Do with it what you will. They're never not happy about that, even if there's some reason

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Jeremy - Office: they can't use it.

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Jesse Stakes: Right.

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Jeremy - Office: Like, for whatever reason. We just want to do that. Because, like, I said, we're desperately concerned about our brands.

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Jesse Stakes: I think that's fantastic, and that's real customer service. I mean, I think that there's so many times in business where people say we want a relationship with our customers. Well.

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Jesse Stakes: all relationships are give and take, and if you're not willing to give give sometimes where you see, hey, we need to. You know, we need to help them be more efficient as a customer, then it's not a real relationship. At that point you're just a vendor. But if you're truly, actually trying to help them be more efficient with their business, you know, and and actually be a partner. That's a relationship. People don't break relationships for no reason.

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Jeremy - Office: Yeah, you, you know. Sometimes we'll tell customers. No, we'll be like, I know you want that.

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Jeremy - Office: Here's why we won't sell you that you can get that from somebody else. But I I think you probably should consider these 3 or 4 things and 99% of the time they're like, Oh, my God! Thank thank you for telling me that. And then there's 1% of the time that the founder just wants to do that thing. And I'm like, Hey, okay, that's fine. Here, get that from these guys, you know.

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Jesse Stakes: Right. Do you think, as you know, as all of this stuff starts to take shape? Do you feel like, you know, that there's opportunities for people to get more into the raw material side of the business when it comes to packaging or when it comes to any type of manufacturing.

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Jesse Stakes: is this creating opportunity for? Not necessarily not necessarily horizontal integration, but vertical integration. For you know, being part of that, like, you know, maybe maybe it's you, or maybe it's somebody else. But as far as actually getting into the sourcing side of the raw materials that you guys need to do what you do for your customers.

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Jeremy - Office: Yeah, it's

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Jeremy - Office: I'll tell you this. Most of our industry has historically been

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Jeremy - Office: driven price wise off of

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Jeremy - Office: I think it's what is it now? It was receipt and paper weekly. But I there are some problems with that. In my opinion, we have started to leverage Bloomberg's new

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Jeremy - Office: box index. I forget what they're calling it, but for the reason only that they have done a good job of

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Jeremy - Office: consolidating input costs and putting it into a an index. That is not just.

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Jeremy - Office: This is what people are buying liner board for.

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Jeremy - Office: So this is what we're telling everybody the market prices. So to answer your question.

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Jeremy - Office: should people get into the raw material side? Yes, I think the more our customers can understand the reality of the input costs and the raw materials of what we give to them, the better. I'm happy to always put on. I say a clinic, but you know, give give people the information about what goes in to make their box up, because we're always honest. We have nothing to hide with regard to product costs, margins, all that

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Jeremy - Office: because I know others do have something to hide. So yeah, we're happy to shed light on any of those input costs. And

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Jeremy - Office: I would I would point people to the Bloomberg box. I think it's called the Green Marcus Box report.

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Jeremy - Office: They're doing a tremendous job of

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Jeremy - Office: informing buyers about what's actually going on behind the veil.

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Jesse Stakes: That's fantastic. Now we'll make sure that, you know, along with links to all of your stuff. We'll make sure that we kind of tag that on some of our some of the videos, and especially down underneath, the podcast I gotta, I gotta ask you, I'll put you on the spot here. But do you have any kind of like a favorite project that you've done, or a project that was just so unique? It's just stuck out in your mind like that. You guys have been a part of.

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Jeremy - Office: The one that's most pivotal for us is probably one of the early products we did

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Jeremy - Office: because it was so

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Jeremy - Office: successful in executing on the mission for the customer. We had a customer still have a customer called Recess they were one of those customers like I mentioned before, came to us when they had an idea. The CEO Ben, witty.

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Jeremy - Office: I think, had just like minimal production cans. It's a Cbd adaptogenic seltzer water. It's a fantastic product.

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Jesse Stakes: Okay.

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Jeremy - Office: And so we worked with him in the very beginning.

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Jeremy - Office: and he was shipping cans in a standard shipping box, and they were getting dented, and he's like, I don't want any dents on these cans, and I don't want any tape on the box.

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Jesse Stakes: Right.

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Jeremy - Office: So we're like, all right, we'll do it. So we created a

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Jeremy - Office: 6 pack and an 8 pack shipping box that was minimally branded on the outside. No tape

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Jeremy - Office: protected the cans tremendously well, and it had a zipper perf on the front, and then you open the box, and it was like this rainbow gradient day. Job is a creative agency. That did all of their artwork. Tremendous guys, Ryan Harmon over there.

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Jeremy - Office: That was so pivotal for us as a brand, because our all the Dtc boxes have our search stamp on it. We got so many referrals off of that, because people were like holy crap. This box is amazing. Who made it? Oh, it's giver packaging tons of inbound leads from that.

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Jeremy - Office: so that one comes to mind as probably the most

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Jeremy - Office: pivotal, because also we went through like 6 or 7 iterations to get it nailed.

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Jesse Stakes: Right.

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Jeremy - Office: And we did some things that historically have not been done and corrugated and now they're all over the place. So you know. I don't think we invented or created any new trend. I think there's probably parallel thinking on it. But,

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Jeremy - Office: We got to do some things early that are now very common.

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Jesse Stakes: No, I think it's I think your industry is so cool because you're taking something that's a necessary item. You need packaging, but you get to be. But you get to be creative with it as well. You get to have a lot of fun with what you do not. Maybe not on every single project. But but it's but you get to hit those creative fields, too, like that. I'm sure you have.

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Jeremy - Office: Yeah, we have in House graphic and in house structural design. So we get to do the science of packaging structural design and the art of structural graphic design. And every day is different. And it's it's my favorite industry, although that's the only one I've ever been in for 20

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Jeremy - Office: 22 years now so.

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Jesse Stakes: That's awesome, and I gotta say that's 1 of my favorite t-shirt designs I think I've ever seen before. So.

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Jeremy - Office: You like that.

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Jesse Stakes: Absolutely. That's good.

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Jeremy - Office: Yeah, on our website.

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Jesse Stakes: That's gonna be the front of the podcast. Just so you know.

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Jeremy - Office: Fantastic. I'll send you the graphic, actually, if you need it. It's funny.

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Jesse Stakes: Alright. So if people have enjoyed this, if if they've learned something, listen to us, kind of chop it up here for the last 30 min, and they would like to either learn more, or they're interested in in getting quotes and and possibly bringing you into what they what you know into their, you know, into their needs as a business. What's the best way for them to get a hold of you.

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Jeremy - Office: Yes, we have an A form that's on our website. That's giverpack.com GIVR, pack.com. But we're also on all social medias Linkedin at giver pack. GIVR. PACK. I'm on Instagram at Box Builder with no E, or you can call us (321) 345-6875. A real human will pick up the phone. Her name is Addie, she's lovely. And yeah, we're happy to help. We try to be accessible wherever our customers are, and we're around all the time.

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Jesse Stakes: Awesome. We'll make sure that there's links to your social media. You guys are a fun. Follow you also get to see a lot of their creative packaging that they have been doing. I will make sure that they have links to buy that T-shirt, because it's badass.

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Jesse Stakes: I appreciate your time very much, and we'll catch you down the road.

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Jeremy - Office: Sounds, good thanks.


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