Marketing in 2025 - Navigating the Landmines and Jumping on the Opportunities!

Yeliza Centeio joins the show to talk about how the Marketing Profession and their clients are being affected by the changing economy, tariffs, and new administration's direction in 2025.  

Yeliza Centeio is a veteran marketing and advertising leader known for her candid, innovative, and results-driven approach. With over fifteen years of industry experience, she honed her craft at leading agencies in cities such as Boston, Orlando, and Ft. Lauderdale, as well as in in-house roles within the direct-to-consumer and fashion sectors. This extensive background laid the foundation for her entrepreneurial journey, empowering her to establish an agency that reflects her bold style and deep media expertise.

Integral Marketing & Advertising, the firm she founded, embodies a commitment to innovation, authenticity, and strategic excellence. Rather than relying on a one-size-fits-all approach, the agency prides itself on tailoring solutions to each client’s unique challenges. Their multidisciplinary team—comprising media planners, creative designers, copywriters, analytics experts, and producers—develops comprehensive strategies that span media planning and buying, creative campaign development, digital marketing, website development, and even public relations. The agency’s philosophy, captured in the notion of being “integral,” reflects its mission to offer well-rounded, innovative, and ROI-focused marketing solutions.

Yeliza is often described as honest, bold, and direct in all things media. By leveraging strong industry partnerships and an unapologetic approach to disrupting conventional advertising methods, she has positioned Integral Marketing & Advertising as a forward-thinking player in the field. Her leadership is not just about crafting compelling brand narratives but also about fostering genuine connections between brands and their target audiences. This blend of creative insight and strategic execution has made her a respected figure in the marketing community, especially in the Orlando business landscape where she has been recognized for her impactful work.  

If you are interested in speaking with Yeliza about your business, please contact her and her team here.  

Transcript

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Jesse Stakes: Hey, everybody! Welcome to this week's episode of making sense of it all today I have Jaliza Centeo. Thank you so much for joining me.

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Yeliza Centeio: Thank you, Jesse. Always a pleasure to be on here.

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Jesse Stakes: So I know we typically kind of talk about a topic, or we've talked about different things within marketing. But I had asked you to join, just really to talk about

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Jesse Stakes: like what everything that's going on right now in our, in our economy, in the, in the country, and kind of its impact on the marketing industry and its impact on customers that you serve, and customers that look like your that look like your customers. So I appreciate you making the time to do it, and kind of kind of, you know, doing this kind of off the cuff rather than doing anything planned.

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Yeliza Centeio: Yeah, that's how you get the best, most authentic part of anything. Any conversation.

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Jesse Stakes: I like to think so.

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Jesse Stakes: So I know like when we last last time we spoke was in January. So it's kind of like, you know, January is always kind of your everyone's looking forward saying, like, you know, they're very hopeful for the year and everything else. But then it's like you start to get into the year, and you start to see different, especially when you have a new administration. Come in like, no matter what your politics are.

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Jesse Stakes: There are. There are real things that real decisions that have been made that have a direct impact on the way people do business in this country, and one of the things that I don't think that people think about a lot is, you know.

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Jesse Stakes: I don't want to call marketing an ancillary service, but it's but it's like you're you're serving a business that is doing.

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Jesse Stakes: XY, and Z. And then you're you're being. You're coming in behind them, or kind of like side like by their side, and saying, Here's how I'm going to help you as a business. Have you seen? Have you seen a shift, or have you had to make a shift here in the last several months because of things like tariffs and other policies that have happened.

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Yeliza Centeio: 1,000%. You know.

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Yeliza Centeio: when we met in January we talked about how 2024 was just a tough year for so many businesses, but particularly tough for the marketing and advertising industry. All of my peers that I had spoken with. We were all in the same boat. In terms of, you know. The purse strings were being held a little bit closer. There was a lot of asks for plans, strategies, and ideas, but

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Yeliza Centeio: the execution really was falling through or just not being taken steps to achieve them at all. People were just being more reserved because they were caution about what was going to happen with the new administration. Well, now, we're here.

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Yeliza Centeio: new administrations in place, and there are new fears and new asks coming out of clients. Everyone's being impacted in different ways. There are nonprofits that are being impacted by the new

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Yeliza Centeio: words and phrases. There's a list that did come out in early February of words that cannot be used in grant applications for Federal funding. There's also Federal funding that has been completely eliminated

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Yeliza Centeio: from a lot of

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Yeliza Centeio: industries and pillars that impact a lot of nonprofits. And so the needs of those types of clients have completely shifted. And I want to say that we're in a position now where we're not necessarily reevaluating or trying to change business operations. But there is a lot of pivoting happening right now across industries.

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Yeliza Centeio: nonprofits, I think, are being impacted. The most right now, right

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Yeliza Centeio: second to them is consumer packaged goods because of the tariffs. I think that there are so many questions right now around tariffs and very little answers that clients in that particular industry are more just trying to understand how they're going to communicate internally to make sure that their staff doesn't abort mission, and that they are able to keep up with demand and production, etc.

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Yeliza Centeio: and able to pivot on fees and things like that, and how they structure from a business operations standpoint. But it's more the communication.

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Yeliza Centeio: What I secretly am loving about this is that it is

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Yeliza Centeio: what's going on in our economy right now. What's going on in our administration in our state of the State is actually making businesses stop for a moment and want to have strategic conversations, whereas I think, before we were in that rabbit race, right? That it was like what is the lowest cost to get this achieved. What's your lowest marketing fee for this? What is your lowest media plan for this? And it was always a race to the bottom. Now people are taking a step back and saying, Okay, Jaleesa.

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Yeliza Centeio: how can you and your team help us think

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Yeliza Centeio: better? How can we get ahead of this, how can we strategically position ourselves in this? How do we take what we always said before, and flip the script in a way where we are not losing ourselves, our identity and our core values, but adhering to this new administration so that we can continue to do the work. It's all about continuing to do the work. We may change the words, but the work is still being done. Whether you are in the consumer world or you're in a nonprofit world.

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Yeliza Centeio: You're still going to continue on your mission. What we're doing now is strategizing a little bit differently about how we communicate internally and externally.

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Jesse Stakes: Yeah, I always feel like with situations like this, and it doesn't have to be. It doesn't have to be something like a tariff coming down. It could be the, you know, when we had the mortgage crisis in oh, 8, you know it could be. It's a number of different things throughout the years. But there's always I always feel like there's a kind of 2 sides to the coin, where, if you, if you can have the forethought, if you can see around the corner and see what's coming.

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Jesse Stakes: There are a lot of people who win from things like this as well. It's not just. It's not just something that people have to guard against or people have to protect against. It's where, if you have the the right mentality or kind of a positive mentality about it, no matter how you truly feel about it. But if you, just from that business mentality, look at things and say, Okay, how can I win with this? I feel like there's a lot of people who come out, you know, smelling like a rose when it comes. When it comes to these situations.

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Yeliza Centeio: 1,000%. And you know what I like about what you said is that only the strong survive?

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Yeliza Centeio: And that doesn't mean that you have to have the funds to be strong. That doesn't mean that you need to change everything that you're doing to be considered strong. It means that you have to be courageous enough.

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Yeliza Centeio: That's what makes you strong, being courageous enough to still push through, even during uncertain times, even when you don't understand, even when you are afraid. If you just keep moving your business forward and continue to communicate effectively and efficiently, regardless of the swings, and just keep on going, you'll survive. But if you decide that you're going to hold back, not advertise, not market yourself.

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Yeliza Centeio: you're going to stop spending money, and you think you're going to make it. You're completely wrong. You have to continue to play the game as if there were no tariff conversations right now, as if there wasn't a new administration as if there weren't a list of words that you can no longer use when applying for Federal funding. You just have to keep on moving, and you'll make it.

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Jesse Stakes: Sure. Well, and let's kind of talk about that, because I know you've mentioned a lot about the nonprofit sector. I think you're right. I think that they have probably been impacted more than anybody, because I think that it's a really, because there's a there's a microscope on it like. And you know, one could look at it, depending on how, depending on your perspective. Sometimes people could look at it and say, Okay, a few, a few bad apples have kind of spoiled it for the bunch like, because there were some

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Jesse Stakes: people that were necessary that were taking advantage of Federal funding. Now the microscope is on all nonprofits, and what all nonprofits are doing. Would you say? Would you think? Would you say that? That's correct?

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Yeliza Centeio: Yes, I think that is correct, and you know I I want to use an analogy here, too, like I.

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Yeliza Centeio: I came from a world where my entire family was being supported by the government. And I saw firsthand because I lived in that environment, the people who did not need.

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Yeliza Centeio: And we're getting it.

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Yeliza Centeio: And I saw the people that needed the assistance and were barely getting what they needed or were getting what they needed, and they totally deserved it. Right? So I got to. I experienced it. I was part of that world, and the same exact thing is happening to the nonprofit world right now for so many

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Yeliza Centeio: decades, not even years like we're talking decades here. There were the nonprofits that were in it for the wrong reasons, and getting all the funding right? And then there were the ones that were in it for the right reasons, and deserved it, but weren't necessarily getting it. And so you're right. There is now this microscope, that while it is punishing the bad apples, it is also punishing the good ones, and making it even harder for those good ones to get what they need. And so

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Yeliza Centeio: what we're doing here is not saying, oh, I should fold over and play dead and see what happens is no, this is your time, this is your time to come through. This is your time to continue to do the good work. Just communicate a little bit differently to make sure that we are not being seen as some of those bad apples, or that we are not capitalizing on what these bad apples for so many years, capitalized on and got what they wanted. We still didn't do the work.

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Jesse Stakes: Sure.

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Yeliza Centeio: Differently.

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Jesse Stakes: Well and honestly some of the best nonprofits that I see like when I, when I see, like nonprofits that are long lasting, that serve the community, for you know, not just for 5 years, 10 years, but for decades a lot of the times they have a. They have diversification of funding.

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Jesse Stakes: They've got ways that they generate revenue. They've got ways. They've got grants that potentially could be coming in. They've got individual donors and funders. They've got businesses funding them. And I, I feel like this is a tremendous opportunity for true development professionals in the nonprofit sector to look at their sources of funding and say, Okay, you know, if we've been heavily dependent on on Federal funding or on State funding.

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Jesse Stakes: maybe it's time for us to to look at that and actually say, let's you know, let's let's look at where our funding is coming from. Let's let's have a 5 year plan or a 3 year plan on how to diversify our funding to where we're not. You know we're we're not blown up. If the Federal Government all of a sudden says we're not sending you a check.

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Yeliza Centeio: Correct 1,000. I'm actually working right now on a project, for they're a private school out of the Boston area, but because of the type of student body that they serve. They actually are a nonprofit, even though they have a tuition program. And so essentially, you know, because they have tuition. There's a lot of Federal funding they don't qualify, for they never did, they never have. And so we started having this conversation last year around

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Yeliza Centeio: how to get them more Federal funding. All of a sudden January comes from mid-february. We all get that list, and they looked at me like, Oh, my God! This whole plan we've been talking about for almost a year is not going to be able to happen, I said. Hold on, it's not over. The game is not over. We still have a time. You never had to rely on Federal funding, anyway. So let's focus more on how do we get

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Yeliza Centeio: donations from non Federal agencies from other administrations that don't necessarily have to adhere by Federal rules from local donors. There are so many people in Boston that we can tap into that we never tapped into. And so I actually am actively putting a matrix together, a communication matrix together for them on, how do they talk to former clients, existing clients, clients being parents.

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Yeliza Centeio: also the parents of the alumni, the alumni. How do we talk to other high value donors in the Boston area

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Yeliza Centeio: without even having to talk to grants yet.

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Yeliza Centeio: And then, right? And then it's like, Okay, now that we've tapped into that. Now let's talk to some grants. Now let's talk to some institutions, and this is how we'll communicate to them. But that can't be your only strategy. You don't put all of your eggs in one basket.

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Jesse Stakes: No, but it's been very easy to for a while now, and I think that that's it. Just people just kind of relax into it. I don't want to say people are lazy, because I know I mean, I know too many people, including my wife, that work for not in the nonprofit sector, and nobody in that sector is lazy per se. But it's but you get used to, you know, getting, you know, getting kind of guaranteed funding.

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Jesse Stakes: That's not really guaranteed, but it's just been coming for so many years. So I agree with you. I think it's I mean, there's there's tremendous opportunity that you know, or this can be looked at as a tremendous opportunity to where, 5 years from now.

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Jesse Stakes: the nonprofits in this country are standing on their own 2 feet in a lot of ways rather than relying on just a single source of funding.

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Yeliza Centeio: And so my opinion is this, everything that's happening right now is only going to make you stronger. And that's why I go back to the point I made earlier. Only the strong survive, and you only survive if you know how to pivot.

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Jesse Stakes: Sure. Well, and I think that you know that I think that's something that has been lost in this country in in a lot of ways is that businesses fail like it's it's not.

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Jesse Stakes: That is not something that is like, I would say, 30, 40 years ago

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Jesse Stakes: people weren't surprised when a business failed, you know they might have been sad that their favorite place went out of business, or they might, you know, and it happens all the time. I always think about the restaurant business, because restaurant business restaurants go out of business all the time, and no one thinks twice about it. Well, nobody think nobody thinks twice about it, though, but when you have a you know something like a nonprofit or something that has been in your in your city for a long time go out of business, and then people are like, Oh, my God! That can't

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Jesse Stakes: happen! Yes, it can, it absolutely can. This is not a. This is a free capitalist. Society.

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Jesse Stakes: like something will rise up and take its place as well. That understands today's market and understands what needs to be done so it's I feel like those things have just been looked at as almost like taboo, or they can't happen. But that's how that's how our economy has ran for hundreds of years.

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Yeliza Centeio: True statement, and you know even the people who initially started X Company that failed even they will rise again with another.

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Jesse Stakes: Percent.

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Yeliza Centeio: I think I tried 5 or 6 different businesses before landing on Integral, and now Integral is going to be 5 years old in August. And I'm like, Wow, this has been my longest lasting business. That doesn't mean I am a failure because I failed 5, 6 other times, and having other business ventures. That's just how life works. Even integral itself had to change its name 2 times in the last 5 years, not because of like business failures, but because of business administrative need like it is.

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Jesse Stakes: Time.

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Yeliza Centeio: But it is. It's it's part of how entrepreneurship works.

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Yeliza Centeio: You try something. It doesn't work. Shut it down, start again. It's fine.

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Jesse Stakes: And it's the whole economy. It's not just entrepreneurs, I mean, I think, about you think about places like Kmart or Sears, or these large industries that wouldn't change with the times, I mean, and I'm not putting Walmart in the same bucket. But Walmart was very, very slow to get onto online and delivery methods

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Jesse Stakes: to their customers.

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Jesse Stakes: And so it's like, and they had an impact to their bottom line because of it. So when you see people that are not willing to shift with the times that are not willing to read the tea leaves and see what needs to come next. They suffer for it. It just happens

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Jesse Stakes: exactly exactly. And it goes to the point of you know how we started this conversation before we even hit the record button. It's all about pivoting

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Jesse Stakes: 100%.

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Yeliza Centeio: You need to be humble enough to pivot. It does not mean you lose your core identity or your business. Why, but you've got to pivot with the times in order to make it through. And you know what another 4 years is. Probably gonna be another new administration with new rules, and it's gonna shake things up for you again. And you just need to be able to pivot. So stay focused. Stay driven. Keep on doing the work.

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Jesse Stakes: No doubt, no doubt. So along those lines outside of the nonprofits, but more focused on like, you know, hard, good industries or service industries. Are you seeing any industries? Specifically that, you know anecdotally, I guess, but really that you're seeing a huge impact to positive or negative? It doesn't have to be. It doesn't all have to be negative here.

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Yeliza Centeio: Yeah, I would say. One that surprised me was the banking industry.

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Jesse Stakes: And then.

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Yeliza Centeio: A couple of smaller banks. The community banks. And they are trying to push their Cds

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Yeliza Centeio: very heavily now, because that's been suffering. There are less and less people investing in city accounts long term savings account. You know I have this one particular client that has even tried a Christmas savings account starting now, and that did really well for about a month. I think people were just intrigued by oh, like we're talking about Christmas in march. That's interesting. And then it fizzled right away. Which means that

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Yeliza Centeio: while people were intrigued by that idea, they are in a mindset right now where they cannot think about saving for the future, not even if the future is 8 months from now, because of fears of current state. And so

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Yeliza Centeio: there is. There has been a lot of pause into long term savings. And there these banks are, seeing that more people are putting into their their personal savings account, but not into anything that's locked in, and that has been suffering because Banks actually rely very heavily on you doing that. That is the money that they then utilize for growth.

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Jesse Stakes: No, I'm I'm pretty familiar with that, and it's I think.

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Yeliza Centeio: I'm talking to somebody that knows that industry more than I do.

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Jesse Stakes: Well, no, but it's but it's interesting, because I think some of it is also the as you saw interest rates rise over the last several years you saw people lock money away. You saw people actually save money, or they were going to treasuries, and I think that like that drove a liquidity crisis for banks like over about 18 months ago, because people were investing a lot of institutions and a lot of larger clients were investing in treasuries rather than rather than putting it into their money markets, and then their savings and CD,

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Jesse Stakes: and so Banks were concerned about liquidity at that point.

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Jesse Stakes: So they? That's when you started seeing them raise their CD rates, raise their money market rates, and then money flew like kind of flowed back into the financial institutions. And then I think what you're starting to see now is, rates are starting to come down, and then it's just like anything else, like people get used to something. So it's like when, instead of instead of them coming back to renew that CD, and they're saying, Okay, what are you going to give me on it, and instead of hearing 5 point something they're hearing.

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Yeliza Centeio: You're getting 3.

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Jesse Stakes: Right 3 point something, or maybe 4 point something. And so that doesn't.

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Yeliza Centeio: I've seen in 6 months like 3.7 5. Which isn't that enticing.

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Jesse Stakes: Yeah, and I've and it's it's the the thing about it is like, it's it's how it hits your ears. It's how you've it makes you. You've now set this expectation where people are like I should hear 5. And now I'm hearing 3 something, and it doesn't feel good. So people say, Well, I'm going to wait, and it's and rather rather than in a

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Jesse Stakes: honestly, it's just like anything else. If people don't do their homework. If people don't look into it and say, Okay, that's what the market is bearing right now. They kind of almost pause, and they sit on the sideline. The ironic part about it is is they sit. They keep their money in their checking account, or they do whatever it is, and then they're making next to nothing on it rather than just going with what whatever today is, and getting something from what they're what they have to invest or to save.

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Yeliza Centeio: I think it's better than nothing. But yeah, right? It is all psychological, too.

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Jesse Stakes: Yes, 100%. I mean, it's all like, I think all of this stuff really does tie back into the psychology of Do I see it as an opportunity. Do I see it as a loss? Do I see it as oh, no, something's happening to me. It's that victim mentality. I think that some people end up having, when, when certain things happen that are outside of their control, if they see if they see it as happening to them. If they treat it like they're a victim of

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Jesse Stakes: XY and Z, then they're going to react either negatively or just kind of statically to it, whereas if you look at it and say, Okay, where's the opportunity? How can I win? How can I be successful with what's happening right now?

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Jesse Stakes: And if you have that mentality going into it, I think it helps so much more. I'll give you an example I've had, like I've had multiple customers or multiple people like talk about how these tariffs are going to impact them over the like, since since they were talked about in January, some people looked at it and said, Okay.

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Jesse Stakes: I'll give you an example. I had someone who made pet vitamins, and it's like kind of a random industry, something I would have never really thought much about, but all of their like, all of the stuff that they integrated into their pet vitamin final product was coming from outside of the United States. So they were incredibly concerned about the cost of their goods going up, you know, basically 25%.

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Jesse Stakes: Their margins weren't much more than 25%. So they're incredibly concerned about, okay, how am I going to run this business? So they start bringing in as much as they possibly can. And now storing their raw materials to make their their finished good.

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Jesse Stakes: So

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Jesse Stakes: you know, without follow up with it. It's like it ended up costing them significantly more there, you know, as far as their cost of goods, sold at least in the interim, went up substantially but potentially over the long run. Maybe it works out for them. Maybe they're, you know, as far as they're fine. But they looked at it and said, Okay, how can I solve my own problem?

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Jesse Stakes: I've also had people where they're in the import export business, where they had large project plan, large projects planned for 2025. And then, when this happened. They're like, well, we're not doing anything. We're going to wait and see what happens. And it's like.

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Yeliza Centeio: That's suicide.

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Jesse Stakes: 100%.

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Yeliza Centeio: Yeah. And you know, one thing that we've been doing a lot of work on lately with our clients is all on messaging strategy.

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Yeliza Centeio: And it's taking okay, what worked before. That's not going to be working now. And how do we restructure our messaging again.

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Yeliza Centeio: utilizing the consumer state of mind now to our advantage and saying, this is how people are feeling. We've been doing polls. We've been serving people, and we've also been doing our own market research, so that we're not blinded by anecdotes and our own feelings, and we really do have a good pulse on how our customers feel. So then we can say, Okay, here's how we properly communicate

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Yeliza Centeio: our value to them, not using fear based methodology, but just going back to consumer psychology, easing the pain, making sure that the gains that they'll get with us actually are going to be valuable to them and keeping things aspirational. I think right now we're living in a society where there's too much fear of the unknown.

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Yeliza Centeio: Of these things that are happening, and people can't really understand them, and all they're being driven by is what they hear, or the limited information that they have right. And so I think it's our job as marketers to help our clients live through that through communication and effective messaging. It's not lying to them. It's not playing up on fears. It's just being aspirational and keeping people informed to the best of our abilities, so that

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Yeliza Centeio: our product not just stay top of mind, but there is a heart warm feeling to it when the market shifts, because everything that goes down will come up, and everything that goes up will come down. It is a fact of life.

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Jesse Stakes: Yes, no, I think you're a hundred percent right. And it's the the irony is, I think, is that it's and forgive me for this, but it's the marketing of a lot of news organizations or a lot of people that are counting on them, keeping their eyeballs peeled to

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Jesse Stakes: whatever it is that they're watching. And so they're doing a really good job of instilling fear in a lot of these people and keeping them like, okay, what's happening next, rather than focusing on what's in front of you and being positive about your daily life, your running of your daily business and and moving forward.

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Jesse Stakes: based on what's actually in reality and actually in front of you rather than what are you seeing on the television, or what are you seeing on Tiktok? Or, you know, whatever it is, whatever media that you're choosing to turn in tune into. But their job is to keep you watching. That's that's success to them. It's not delivering you truth or delivering you the best message for your mental health and for your business's health. It's keep you watching, sell, advertising.

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Yeliza Centeio: Exactly, exactly. And you know there are some clients right now. The challenge that we're having is that they can't afford to advertise, because obviously, there's been an impact to their bottom lines. Therefore they're unable to spend any type of dollars or as much as they were spending before on the actual advertising. That's fine.

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Yeliza Centeio: If we don't have the funds to advertise, it's okay. But there are still other ways that we can continue to market. Do not blend the 2 and dismiss them both simultaneously while marketing and advertising go hand in hand. There are many ways that those lines are blurred between the 2 worlds.

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Yeliza Centeio: They're they're still separate in their own ways, and how we think about them. You can certainly stop advertising if revenue is down, because obviously you can't advertise if you don't have any money coming in. But you can still market market strategically and be really, really methodical about how you're doing that so that you don't lose yourself completely in this world.

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Jesse Stakes: No, I think that's a great point. And I know we've talked about that before kind of the difference between advertising and marketing. And it's, I think, that it's very important for people to understand what that difference is. So I think your point is very well made. I think this is something that is is very relevant. I think that, like you, you as a marketing professional, you kind of have to wear 2 hats right now. You've got to be. You've got to be a professional. You've got to be a professional and an expert in marketing, but you also have to kind of be a part time. Psychologist, a little bit with people.

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Yeliza Centeio: Yes, 1,000. It's funny the the call that I was on earlier this morning. We were trying to come up with a word to describe this package that we're putting together. And I said, You know what I don't.

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Jesse Stakes: No

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Jesse Stakes: like. I don't know what the word is right now, but I feel like, in a way it's almost like like a therapist like you would see a therapist, but instead.

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Jesse Stakes: right.

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Yeliza Centeio: Marketing person, and I was like, what do we call that? You just hit it, too.

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Jesse Stakes: Well, I just think it's any any time where it's you've got the like, I said. You got a lot of people that feel like the sky is falling on some stuff, and they've really got to be pulled back from the edge, and they've got to re. They've got to reframe their their own mentality and their own thinking about it. So.

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Yeliza Centeio: Exactly. Yeah, you know, like I unfortunately had a call yesterday with a client. And he was like, Hey, you know, right now I'm about 6 grand in the hole. I want to work with you, but I I just don't know how. Given the situation that I'm in. I'm like, hey, listen!

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Yeliza Centeio: We can find creative ways to still be engaged, and I can still help you strategically without it costing you a retainer of having a full marketing team, doing everything. There's still a lot that we can support you with during this time, so that you have that sounding board. You have the strategic guidance. You have someone telling you what to do, what not to do. And along the way you're still learning, still growing, there are so many ways that we can

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Yeliza Centeio: if we stay curious. There are so many ways that we can help each other.

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Jesse Stakes: 100%. Well, and I think it always helps to have that second set of eyes that you know that other. You know, a perspective that's outside of yours that's being objective about your business and objective about what's going on. So along those lines and kind of to wrap us up. If people hear this they would like that. They are kind of, you know they're like, you know what that's me or that's that's my business. I need that. What's the best way for people to get a hold of you? What's the best way for people to start a conversation.

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Yeliza Centeio: Yeah, email, me, call me text me, or you could just go on my Instagram and DM, me, go on my website. You can submit a form there as well. I can be reached in many different ways. But if you want to email me, it's the letter y, the letter CEN, as in Nancy T. As in Tom EIO at integral dash. Mktga, db.com.

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Jesse Stakes: Awesome. We'll make sure that that link is at the bottom of this when we get when we get done here. When we put this out because I don't know that I could have memorized that myself.

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Yeliza Centeio: No, I have a long, complicated name. It's a good thing I didn't put my full name in there.

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Jesse Stakes: We're good.

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Jesse Stakes: We're gonna do this again. I'm gonna I'll ask you the question again, and then what we'll do like just just point it to point it towards one thing like, point it towards your like kind of like your social media, whatever you want it to be. And if you say, email, you can just say, Hey, like, just say your email, you don't have to spell it out, and then I will put a and I'll say, hey, we'll put a link at the bottom of this like, if you want to email her.

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Yeliza Centeio: Let's do it.

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Jesse Stakes: Okay.

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Jesse Stakes: kind of along those lines, like, if if people are listening to this, and if they see that, you know, you know, if they're kind of talking to themselves, and they're like, you know what? That's me. That's my business. I really do need somebody to talk to. You know, if somebody's interested in having a conversation with you and and potentially utilizing your services for their business, what's the best way for them to get a hold of you.

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Yeliza Centeio: Email me, and that's Ysonteo at integral dash. mktgadb.com.

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Jesse Stakes: Awesome. We'll make sure that we put a link at the bottom of this video for anybody who's interested in getting a hold of you, Jaleza. I'm really grateful that you decided to take the time and have a conversation with us today. I think that the information and just the conversation is incredibly valuable for people to hear. Thank you so much.

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Yeliza Centeio: Thank you for having me. Jesse, love these opportunities. Thank you. You're so good.

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Jesse Stakes: No doubt we'll catch you down the road.

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Yeliza Centeio: Thank you again.